Ligature Logo Design Project

Ligature Logo Project: Shifflett

Date: 11/27/17

What is a ligature logo?

A combination of two or more letters into a single symbol

How would describe the corporate identity of ESMA in 5 words?

Simple yet creative and eye-catching.

Which logo out of the two do you feel is the strongest and why?

I would say my first one (the non box) because it’s the simplest, and seem more appealing to the eye.

If you had no requirements or restrictions how would your logo look different?

It could possibly incorporate more graphics and have a variety of fonts.

Explain which ligature techniques you have demonstrated on each logo:

The first technique was a shared stroke with a stroke that goes in front and behind the letters. The second logo had more of a box technique with many shared strokes.